Disney celebrates like no other

Disney

celebrates

like no

other

Disney celebrates

like no other

with Holiday classics and celebrations viewers turn to every year
across our massive streaming and linear portfolios.

Our stories unlock a wonderful world of opportunity for brands to connect
with viewers alongside their favorite content at the most wonderful time of the year.

with Holiday classics and celebrations viewers turn to every year across our massive streaming and linear portfolios.

Our stories unlock a wonderful world of opportunity for brands to connect with viewers alongside their favorite content at the most wonderful time of the year.

# 1

Multiplatform Media
Portfolio for Entertainment Content December 2023

0 B

Hours of Disney Entertainment Content Watched in December

0 %

Monthly Reach of
Disney Entertainment
Content, December 2023 A18+

Source: Nielsen (NPower/SPR), Inclusive of Broadcast, Cable, Syndication and Streaming, P2+, Excluding 4 Sports Type Codes and 3 News Type Codes, data is L7
# 1

Multiplatform Media
Portfolio for Entertainment Content December 2023

Source: Nielsen (NPower/SPR), Inclusive of Broadcast, Cable, Syndication and Streaming, P2+, Excluding 4 Sports Type Codes and 3 News Type Codes, data is L7
0 B

Hours of Disney Entertainment Content Watched in December

Source: Nielsen (NPower/SPR), Inclusive of Broadcast, Cable, Syndication and Streaming, P2+, Excluding 4 Sports Type Codes and 3 News Type Codes, data is L7
0 %

Monthly Reach of
Disney Entertainment
Content, December 2023 A18+

Source: Nielsen (NPower/SPR), Inclusive of Broadcast, Cable, Syndication and Streaming, P2+, Excluding 4 Sports Type Codes and 3 News Type Codes, data is L7

Viewers come

to disney for

the holidays

We surveyed Disney viewers to understand how they are approaching the holidays this year.

0 %
plan to watch the same or more content for the Holidays this year
0 %
agree it doesn't feel like the Holidays without themed content
0 %
will start watching in November
Source: Disney Dialogue Survey – Holiday, April 2024

Viewers come to disney for the holidays

VIEWERS COME

TO DISNEY FOR

THE HOLIDAYS

0 %
plan to watch the same or more content for the Holidays this year
0 %
agree it doesn't feel like the Holidays without themed content
0 %
will start watching in November
Source: Disney Dialogue Survey – Holiday, April 2024

and their favorite stories

bring them together

0 %
watch with a partner
0 %
watch with children
0 %
watch with friends
Source: Disney Dialogue Survey – Holiday, April 2024
0 %
watch with a partner
0 %
watch with children
0 %
watch with friends
Source: Disney Dialogue Survey – Holiday, April 2024

sleigh with

disney streaming

entertainment

sleigh with disney streaming entertainment

SLEIGH WITH

DISNEY

STREAMING

ENTERTAINMENT

Sponsor Themed Content (Disney+ and Hulu Sponsorships)

Streamline your Holiday Buys with DSE

Reach Holiday Shoppers with Disney Select

Happy
Huludays

Source: Disney Dialogue Survey – Holiday, April 2024

Happy
Huludays

Source: Disney Dialogue Survey – Holiday, April 2024

get your brand in front of viewers

in the st. nick of time

Consumers spent
$ 0 B

in the 2023 holiday season

0 %

of Disney Viewers

anticipate spending the

same or more this year

get your brand in front of viewers

in the st. nick of time

Consumers spent
$ 0 B

in the 2023 holiday season

0 %

of Disney Viewers

anticipate spending the

same or more this year

Source: US Census Bureau and National Retail Federation, 2023

Sources: CNBC “Holiday 2023;”
Disney Dialogue Survey – Holiday, April 2024

get your brand in front of viewers

in the st. nick of time

Consumers spent
$ 0 B

in the 2023 holiday season

Source: US Census Bureau and National Retail Federation, 2023
0 %

of Disney Viewers

anticipate spending the

same or more this year

Source: US Census Bureau and National Retail Federation, 2023

Sources: CNBC “Holiday 2023;”
Disney Dialogue Survey – Holiday, April 2024

Sources: CNBC “Holiday 2023;” Disney Dialogue Survey – Holiday, April 2024
Consumers spent
$ 0 B

in the 2023 holiday season

0 %

of Disney Viewers

anticipate spending the

same or more this year

disney viewers are

inspired by ads

Holiday 2023;” Disney Dialogue Survey – Holiday, April 2024

Source: Disney Dialogue Survey – Holiday, April 2024

Shoppable ad formats now available across

    
    

Transform existing creative into engaging CTV experiences.

Source: Nielsen (NPower), 12/31/23, reach based on all 4 telecasts, 1-min qualifier, data is L7; YoY/Competitive Rank based on all 4 TCs, 12/31/23 & 12/31/22, data is C7,​
Source: Nielsen (NPower), 12/31/23, reach based on all 4 telecasts, 1-min qualifier, data is L7; YoY/Competitive Rank based on all 4 TCs, 12/31/23 & 12/31/22, data is C7,​

Be a part of Disney holiday magic with